by Nicole Bunselmeyer and Manjit Sekhon
Short-form content is an exciting new modality for learners. For the instructional designers in charge of creating and delivering all those new short-form assets, though, it can be a big new challenge.
Here are a few tips for handling content curation in blended learning.
1. Start by Leveraging Existing Content
When building a blended learning environment, your first step should be to review what content already exists.
So many companies have vast content and knowledge repositories (think Sharepoint sites) that everyone knows about — but, honestly, you probably don’t know exactly what’s in there. Dig in! There are often great gems in these sites. Identify and harvest those pieces first before you build any new content.
(This principle can also apply to a course or MOOC that is live and ongoing. During the course, take time to review learner-generated content (such as posts in discussion forums) to identify those pieces that are insightful, clever, compelling, and worthy of elevating for better visibility. For more on curation during a course, check out Manjit Sekhon and Hilary Albert's recent Learning Solutions article “Seven Cs Ensure Learner Engagement in Corporate MOOCs”)
2. Embrace a Variety of Content Types
The purpose of curation is elevate existing information in new and engaging ways. Use a variety sources and pick liberally from a different content types such as videos, podcasts, wordclouds, articles, case studies, infographics, images, and selections of text.
This not only allows you to quickly share something in its native format (say a YouTube video) but variety also makes learning more fun and interesting for the learner.
3. Make it Personal
Curation is, at its core, about personalization. We like to think of it as a present for the learner: “I found this cool thing for you—I hope you like it as much as I do.” Through personalization you can add your voice to the bigger conversation or experience, and help provide that important context that gets learner’s engaged and excited.
Personalizing also demonstrates effort, and shows that someone is listening and cares – which goes a long way to making online learning more engaging.
Leverage existing content, use a variety of media, and personalize it — these three tips should get you started!